In case you are not familiar with Thrive Themes landing pages, here is a brief explanation.
Thrive landing pages are not only visually pleasing, but are also there to boost your conversion rates.
You should have a realistic and measurable conversion goal when optimizing and building a web page… and crushing it with Thrive Themes is an awesome way to build up to that success.
This review will help you get the most out of your landing page, improve the user engagement on your website, touch briefly on Thrive Architect, discuss the fact that Thrive gives you different landing page templates, and ultimately… help you to boost your sales and other goals you are looking to achieve.
Most importantly… you need to make your landing page straight to the point, and this article will show you how.
Let’s dive in.
Make Your Landing Page Straightforward and Easy to Navigate
There is no need to keep your readers or website visitors waiting.
Your online business relies on effective lead generation, and you will lose their attention if you beat around the bush too much in your landing pages or blog posts.
Be straightforward, and tell them what your website is all about right away… right on the landing page.
You will either get their attention straight away, or they will leave and never come back.
And one great thing about Thrive landing pages is that you have Thrive architects to help you design dynamic landing pages!
Thrive Gives You Huge Advantages
With this builder plugin, you can easily format your image, the visual cues, the settings, the code (if any), the designs, and the website copy in-general.
Then, you can focus on building with your WordPress theme instead of constantly stressing over an ugly landing page template… which can certainly be an issue if you don’t buy a premium theme license membership through a service like Thrive Themes.
Instead of giving vague information and speaking in riddles, tell your audience about your business, e.g. specify your niche, the market you are in, and what exactly you have to offer.
If you have a sales website, tell them what kind of merchandise you offer.
If you are offering services, e.g. car washing services, give them the details. Tell them where you are operating, what your working hours are, and other essential info.
We live in a world where everything is fast; the average attention span of people is getting shorter, and nobody has time to waste.
(Speaking of making things faster… if you aren’t using a caching plugin yet, you should probably look into it! Check out WP Rocket… it’s the best!)
Don’t Waste The Reader’s Time!
You probably don’t like wasting your time either, so it is a good policy to respect people’s time.
Users will often leave a website in a matter of seconds if they don’t find what they are looking for instantly.
Unclear or overly long landing pages will quickly send your visitors away, which can result in profit loss.
Don’t make your reader read or think too much on your WordPress landing page. People don’t like scrolling forever to find a useful piece of information.
Put the most important things on top, where they are easy to spot and interact with.
Thankfully, with Thrive landing pages, this is easy.
Furthermore, the internet has made everyone very lazy and demanding. People want the answer quickly, without any hassle or complication. As much as this is true in real life, it is multiplied tenfold in an online environment.
If you pay close attention to successful websites and blogs, you will notice some distinct similarities.
Their articles are not only well researched, but they are also fairly simple to read.
An average blog visitor is most likely not a scholar. They really shouldn’t need a university degree to understand what you are saying.
Your content should be light and understandable, so users of all ages and backgrounds can follow and understand it entirely.
Thankfully, Thrive Architect gives you all kinds of tools for this.
Whether you are focused more on lead generation, landing page templates, designs, the visual aspects of your site, or just the month by month running of your online business in-general, a Thrive license and membership will make the building of your WordPress site so much easier.
The Design Elements Are Important Too!
But the meaning of your content is not the only thing that should be clear.
Using the proper font on your landing pages is also crucial.
Besides the font, you should also mind the contrast between text and background.
You should definitely stick to the combination of dark text and a light background.
White text on a black background is not really a great idea, and neither are options like gray text on black or white backgrounds, etc.
Finally, you need to be mindful of the so-called “wall of text” effect .
Walls of text are never a good thing.
You don’t like receiving such messages on Facebook from your ex, and you certainly wouldn’t like to see them on a sales site!
In order to avoid writing walls of text, you need to separate the article into smaller paragraphs and divide them with sub-headings.
You should also try to make your sentences short and concise, and keep your paragraph margins at a reasonable, comfortable space.
Small letters are not a good thing, but your font size shouldn’t be too large either. When you are using WordPress, ten and eleven font sizes seem ideal.
Of course, the titles and headings can be larger.
Call to Action
If you are familiar with search engine optimization, you have probably heard of the term “call to action” before.
In the case of a landing page, however, it could be better considered a call to conversion. But both work in pretty much the same way.
You are urging your reader to interact with your page, and the action you are “calling” them to do is specific, though it could be one of many different things.
These actions could include signing up for a mailing list, leaving a comment in the comment section, sharing the page on various social media profiles, adding items to a shopping cart, or completing the order.
All of these things are great, except sometimes, asking them to do more than one can be a little too much and distracting. It’s like YouTube videos where a person is asking you to comment, like, share, follow them, and so on.
Your visitors are less likely to follow through with all of these actions if you ask for a lot of them.
Keep It Simple!
Instead, you should focus on one goal (conversion goal) per landing page, and stick to it.
Think of the most important goal for you on that page, and call the visitors of your landing page to complete that single action.
If you have a sales page, the goal will obviously be for the reader to buy the product.
If it’s an opt-in page, you obviously want them to opt-in to your mailing list.
Now, with that being said, building a funnel, and making a few different offers within that funnel, isn’t a bad thing.
You just have to build your funnel correctly.
Add a Sense of Exclusivity to Your Offer
No matter what type of business you are in, or what niche you are currently working in, you want to make your landing page as attractive as possible. But you also want your offer to give customers a feeling of exclusivity.
This can be easily achieved by implementing some proven marketing strategies on your page.
If you are running an e-commerce site, you should consider making limited time offers.
You might go with something along the lines of “buy our product in the next 48 hours and get a discount.”
You’ve seen this type of thing a thousand times, because this strategy actually works.
You can choose to keep the deal forever, but if your customers think it will expire soon, those on the fence might decide to make the purchase right away.
This is often called a “One Time Offer.”
Be Honest, But Direct
Of course, you should never lie to your customers and write anything false or misleading on any of your pages, including the landing page.
You don’t have to sell anything to add a sense of urgency to your landing page. Instead of saying “sign me up for the mailing list any time you please,” why not write “sign me up for the mailing list right away?”
This little trick will get you more conversions, which will result in better conversion goals.
Human nature and psychology are often a part of marketing strategies, and knowing what people want is a great foundation for making a successful business.
(Want to learn how to maximize the effectiveness of your email list opt-ins? Check out Lucrative Email List Building… a free training by Andre Chaperon!)
The internet thrives on instant gratification, and you should take full advantage of that fact. Many people tend to buy on impulse and acquire goods and services on a whim.
If you play your cards right, your landing page can serve you as a means of serving such impulses and desires.
Remember that there is no moral ambiguity in doing so, as you are just doing what everyone else is doing in marketing.
The visitors on your landing page are the ones making the final decision, and if they want to buy a certain product or service, you are doing them a favor by offering them a fast and easy solution.
Don’t Forget Thrive Theme Landing Pages A/B Testing
Thrive landing pages A/B testing is very important. And yet, many people neglect it. In simple terms, A/B testing, also called split testing, is testing more variations of a page or a page element.
The results of the test will show you which versions of the page work better, i.e. attracts more clicks, sales, leads, etc.
The main reason why everyone should include these tests is that they are guaranteed to increase your lead generation and conversion rates. Just don’t expect a huge overnight increase, as it will take time and a lot of tweaking to get the job done right.
Luckily, you have the tools at your disposal. Since you are already using Thrive landing pages, why not also use Thrive Optimize? It is the best tool for split testing your landing pages, and is quite easy to use. You can get the test underway in no time!
Also, you don’t need millions of visitors for this tool to work.
This is a common misconception about split testing, and why smaller businesses often don’t do it.
Split Testing With Thrive Is Actually Really Fast And Easy
People also tend to think that this type of testing is very time consuming, which is also not true.
You can set up Thrive landing pages A/B testing, and then just let the testing tool do its thing.
It will automatically calculate all the important statistics, split the traffic of both versions, and count the conversions.
The process is automated, and it will help you get higher conversion rates fast.
Don’t miss out on this great advantage, and let your competitors get all the sales.
If you still think that they are not using A/B testing, you are wrong. Even smaller businesses and sites are utilizing these tests, and are constantly improving their conversion rates because of it.
Thrive theme landing pages import is also possible.
You can import and export customized landing pages using the Thrive Architect.
On top of that, Thrive Architect is also really easy to use, is totally worth the license, and is also a very well-designed builder in its own right.
What Thrive Theme Landing Pages are Mobile Friendly?
Finally, let’s talk about what Thrive landing pages are mobile-friendly.
Not too long ago, people didn’t really pay much attention to, or care about, mobile users on the internet.
But nowadays, nearly everyone has an Android or an iPhone, and nearly everyone also checks their browser on their smartphone multiple times a day.
Have you ever considered how your landing page looks on a mobile device? Take a good look at it on your phone, and decide whether or not you are satisfied with it.
Kudos if your landing page looks as good on mobile as it does on a browser, but in most cases, it does not.
Different Elements Of A Landing Page Look Different In Mobile
Mobile devices and computer browsers are shaped very differently.
The mobile experience is becoming increasingly more important than it used to be, several years ago.
And with that being said, there are several things you have to keep in mind to make your landing pages more mobile-friendly.
First, you need to make your landing page work on a touch screen display.
You need to have all the clickable elements of the page separated, and ‘finger-sized.’
Their width should be the size of a finger, and multiple elements should not be overlapping with each other.
The element must be easy to click on, clearly visible, and wide enough to be convenient.
Also, make sure the font size is right… because nobody likes ant-sized posts.
The good news, however, is that you can test this on your own.
Simply load up your landing page on your phone and keep it at an arm’s length. If you can see everything clearly, your page is good to go!
Don’t Overlook The Importance Of A Clean Layout!
You should also use white space to your advantage.
More white space on the mobile version of the page will give better visibility, and lessen the chance of accidental taps, which are very annoying.
Also, you should use high-contrast landing page themes to your advantage. Mobile users have a much harder time when looking at your page, thanks to their surroundings (the sun, bright lights, reflections, etc.).
As always, use dark text and white background. If you are adding pictures, make sure they are dark as well… for better visibility.
In Conclusion
This sums up the best ways you can maximize the effectiveness of your landing pages, using landing page templates from Thrive on your WordPress site. If you implement all these tips, you should soon see an increase in conversion rates.
Just remember to be patient, because big changes never come overnight. You need to be committed to this for the long-haul!
Website optimization is a very important factor in making a successful brand and attracting potential customers. Get ahead of your competition today!
Do you have any other questions that we can help to answer? If so, feel free to drop us a line and let us know what we can do to help! We always love to see the conversation continue in the comments section.
Until next time… keep creating, converting, and crushing it!