What is the secret to generating multiple millions of dollars online?
If you’ve never heard of funnel stacking before, it’s about time you do…
This is THE way to gradually and steadily move your way up the income generation ladder.
From making a couple of dollars a day to cashing in thousands of dollars per month…
That’s the lifestyle design business you want to have. A profitable business that allows you to pay your mortgages, build your retirement account, and create a valuable income stream.
The big question is, how do you get to that point? How do you create the kind of business that generates that much cash per month, per year, consistently?
Well, that’s why you’re here!
You are going to learn what funnel stacking is, what those proven funnels stacked together are, what their jobs are…
And basically how and why these funnels are interrelated together.
Once you get the basics down, you’ll learn about what’s required for you to create a funnel or a series of funnels that can generate a whopping Millions. Of dollars. PER YEAR.
Let’s cut the intro and jump right in!
What is Funnel Stacking?
Funnel stacking, in its simplest form, is the idea that every prospect who comes into our world goes through a specific series of funnels in a specific order.
Take note of the word “specific.”
For me, my million dollar online business is made up of three funnels.
They go through the first funnel, the second funnel, then the third.
These funnels are in that particular order and are stacked on top of each other.
It’s a funnel within a funnel concept, but each has its own specific job and purpose.
Prefer to watch, rather than read? Here’s my funnel stacking video for you:
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Enter into a deep dive on these funnel types down below…
Three Types of Funnels
Ultimately, your funnels are set in place to usher in high-ticket customers toward your business.
There are customers who are just happy buying your basic, cheapest products… and there are those who are willing to invest in themselves and purchase the most expensive products you have on the shelf.
High-paying or not, they all contribute to your business, and your funnels will determine which is which, as these customers go through funnel after funnel after funnel.
#1 – One-Time-Offer / The Self-Liquidating Funnel
The first funnel serves the basic purpose of turning a new visitor, a lead, or someone who has never purchased before into a buyer.
That’s a very straightforward job.
You have someone go to your funnel, and the first goal is to have them opt-in to your email list on your landing page. But then, they will be shown a one-time-offer, and the goal of this special discounted product offer is to turn that person into a paying customer right off the bat.
How do you do this? How do you get your funnel to make this happen?
Three Things That Must Take Place In Your OTO Funnel
- Someone opts in
- They receive an extremely special offer (a one-time-offer) after they opt-in
- After they purchase, they get offered a second product… a one-click-upsell
So it’s an opt in, one-time offer, and one-click upsell. That’s what your OTO funnel does.
A 1-page funnel is the fastest way to get this funnel launched!
You want to create new customers, but here’s the game changer. There’s a self-liquidating component to this funnel.
What this means is that you’re liquidating your ad expense, and getting free leads and new customers every day!
The ideology of this first funnel is to churn the same thousand dollars back into Facebook ads and keep it going for as long as possible. That $1,000 you put in today will generate $1,000 at the end of the day, so you can put it back into your ads tomorrow.
Rinse and repeat.
It’s THAT simple, but the result is a growing customer list and a very large, expanding prospect list.
But you can’t skip this part. You can’t go STRAIGHT to a self liquidating funnel. First, you have to…
Test and Monitor
There are two very crucial components to this first funnel; testing your offers, and monitoring your conversion rate.
You’ve got to be constantly A/B split testing your offer, whether it’s a low $7 product… all the way up to a $97 product.
Right now, I’m running an offer on a $27 product, but I’m always testing new products and new price points in that area.
It also doesn’t end with testing.
How Are Your Earnings Per Click (EPC) Doing?
Are you reaching your whole goal of breaking even and liquidating your expenses?
Remember, this first funnel is not designed to make money off of the front end. That is why you must funnel stack.
Liquidate your expenses and break even to keep putting that revenue back into your ad expense. That’s how you get this funnel going to help you generate your customer list.
You Will Have Super Ambitious Hungry Customers
One of the biggest reasons for why you have multiple funnels is because you simply have different types of customers.
There are ‘more casual’ customers who may spend a little bit of money… and then there are incredibly ambitious, hungry customers who will buy everything you put out… as long as it continues to help them!
There are also customers who want guidance at every step of the journey… and these are prime candidates for your membership offer.
So first, you have your Facebook ads bringing customers to your landing page to opt-in. Then they go through your one-time-offer funnel.
But then, you start them down your high ticket funnel, which will appeal even more to a certain type of customer. And then, your membership funnel… that will appeal to a certain type of customer, etc.
It’s really a system that will separate your customers for you, showing them the products that will be best for what they are actually looking for as they continue through the segments.
At the end of the day, it is about guiding your customers to what can help them the most.
It isn’t about pushing sales or products. It is about offering help, guidance, and real, measurable value.
High Ticket Funnel
This is where things get more exciting, let’s make money from these new customers and leads.
A lot of internet marketing spaces have high ticket products that go up to a 5, or even 6-figure price tag. But in our niche and funnels, they’re mostly in the $250 – $600 range.
Depending on your niche, you need to be able to create a product that will cater to your most ambitious customer segments.
These are your audience members who want everything. They want to have a competitive advantage over everyone else, so they are willing to invest in further education, advanced training courses, and basically the best of the best that you can offer.
Your high ticket funnel is where fun things happen, because you’re not just breaking even and liquidating your expenses.
You are actually cashing in a decent amount of money from your expensive product offering.
High Ticket Funnels Require High-Ticket Problems!
Instead of offering a basic $27 product, you have a high-ticket $600 product being offered to your customers who want to learn more, do more, and be more than the average Joe or Jane in your niche.
But also remember that you can’t sell a $700 product unless you are solving a $700 problem! The bigger and more expensive the problem is, the more people will be willing to pay.
That is the difference in how you define price-points. If you try to solve a $20 problem with a $300 product, you’re not going to have a lot of luck!
This second funnel generally involves a smaller conversion rate. But since it’s got more money in it and more profit in it, it really changes the numbers.
How Does This Funnel Fit In?
Say you’ve got hundreds of people purchasing from your front-end landing page funnel. All that money goes back into the ads and the cycle continues.
But on the high ticket funnel, worth hundreds or even thousands of dollars, even if only a few people purchase out of it, that can be the difference between making a meager $0 profit per day and a big $$$ profit per day.
That’s a game changer!
And again, each of those two funnels have their own purpose, so you can’t really say funnel A is better than funnel B.
From a profit perspective, it’s obvious that you bring-in more cash from a high ticket funnel… but your OTO funnel is the funnel that grows (and continues to grow) your list.
That’s why it’s called funnel stacking – you need different funnels stacked against each other and performing their jobs of generating you a multi-million dollar lifestyle digital marketing business!
Now here’s where the magic happens.
Let’s say you offer an annual upsell that generates $37 per month, per customer. Well, in a membership funnel, you can also easily profit about $200 annually per customer for those who sign up.
Our membership funnel has been around for quite a few years now, so I’m not a stranger to this space at all.
My wife Melanie and I have been on this publishing schedule for these members for about 5 or 6 years, so the workload for us is the same. But the more members we bring on, the more revenue we are able to get.
And we’re talking about long-term revenue here.
This is consistent revenue. And what’s great about the residual or recurring income model is that it is the kind of revenue that you could pay down debt with. It is also the kind of revenue that could let you keep and maintain the kind of lifestyle you’ve got (or want) for as long as you want it.
The Benefits Of A Membership Funnel
And as long as you keep this membership funnel going, and you’re putting in some work to keep your recurring customers happy, everything runs on auto-pilot.
You’re pretty much done at this point, living a comfortable life, not worrying where to get the money to pay your mortgages next month.
That is the sweet life everybody dreams of.
This membership funnel runs up slowly, but it is also steadily growing.
The key here is a compounding revenue stream.
So if you have a hundred people on the first month, then it gets to a couple thousand or so members the next, multiply that by $37… Boom. You’ve got a six-figure recurring revenue going.
Not bad at all.
And that’s a crazy, massive goal to be after.
How to Keep Your Membership Funnel Going… To Infinity, And Beyond!
The question is, what are your members willing to invest in on a monthly basis?
As a membership site owner, you need to determine ways to reduce the churn. How do you keep people on your membership program for as long as possible?
What do you need to deliver, and how will you deliver it?
People get bored easily. They want to learn something new. They want you to take them from point A, to point B, to points X, Y, and Z.
And that, my friend, is what you have to continue to strive for.
You need to keep producing fresh, relevant, valuable pieces of content that your members are hungry for.
You also need to create content that they will be willing to pay you for.
Give them their money’s worth.
How will you keep your members engaged, and what kind of engagement do they need to stick around for long periods of time?
Your answer to these questions, and the action steps you take, can really boost your customer lifetime value.
The revenue you get from this third funnel is consistent, and you can count on it… versus having a funnel where you do one launch after the next to liquidate income.
A Little Snippet Of My Membership Funnel Story…
We’ve had some members who have been with us for many, many years.
They’ve always loved the content we put out. They love the interaction they get with Melanie, and it creates a really positive experience that keeps them coming back and staying with us for years.
And this group of members are able to help us create a highly valuable income stream as we keep helping them achieve their goals and desires. We do this by consistently providing them the answers to their why’s… over and over and over.
The same goes with my Content and Conversion membership.
It allows me to not need to think about monetizing my YouTube videos, and I get to really go deeper with individuals to help them grow their businesses beyond what they’re able to consume in the one-way kind of broadcast that my videos offer.
My membership program creates more of a dialogue, a one-on-one engagement with members to help them apply what they learn in whatever space or niche they are in.
The more I give them what they need, the more they’re happy with where their money is going.
They’re willing to invest in their membership for as long as possible, because their needs are constantly met. And the revenue stream keeps going and going.
It’s a win-win!
How to Create Your Very Own Funnel Series and Make $$$
Ready to take what you’ve learned to the next level?
That’s always the point behind my blog posts – to have you creating something profitable out of what you’ve learned.
This whole funnel stacking idea is pretty simple, and you can definitely get your funnel series going to start making millions of dollars from your online business!
Ultimately, it starts with a lead magnet… a free thing that you give away in exchange for their email address. The point of the self-liquidating funnel, which is the first part of your funnel stack, is not to turn a profit… but to help you break even on your ad spend.
And how do you do that? You create a OTO and an upsell.
What Is Your Free Thing Going To Be?
You can watch my YouTube video on creating an online course to help you with the process of figuring out how to put this together… but essentially, you start with some kind of free product that you can give away to people in exchange for their email address.
This could be…
- An ebook
- A free course
- A video series
- An MP3 of a masterclass training
- An instructional course-book on how to do a certain thing
The point is that it is something you can offer that is cheap or free for you to produce, that will be easy to deliver, that will actually create value for your audience.
(For example, you can watch my video on how to create an awesome online course, and offer the first segment of it as a lead-magnet, or ‘free thing.’)
And from there, you build out to your One-Time-Offer page, then your one-click-upsell. Then, you can also work in your high-ticket funnel, and your membership funnel to create a funnel stack that will absolutely crush it, all while helping your audience at the same time.
But You Have To Split Test
I cannot overstate the importance of split-testing your funnel.
You should be A/B split testing every single part of your funnel to get it functioning as well as possible.
You never know what is going to work until you test it!
Funnel stacking is a lot of fun once you have the whole system all set up, and the moving bits and pieces are heading in the desired direction.
Each funnel is designed to do different things, so you have to work with them differently.
It’s kind of like the idea that each of these are specialty tools within your toolbox.
You don’t want to necessarily use an all-in-one tool to build a house.
You will need a framing hammer, you need a chop saw… There are the right tools for the right job.
And that’s how funnel stacking works. Three funnels with specific purposes and specific jobs. But when they are stacked on top of each other, they create a successful online business for years and years to come!
You can get all three of those into one funnel, and that is how you create a multi-million dollar business!
It is not an overnight success, and it actually took me 5 or 6 years to get all the bits and pieces of these working.
But once they work, they can create some insane long-term revenue with minimal amounts of input from you.
So go forth, and start publishing and testing. You just have to take that first step. As always, I love to hear from you and how your journey is going, so drop me a line in the comments.