About DIY Sales Funnel

This image is the headshot of Miles who is the author of this siteHi, my name is Miles and I’m a funnel hacker.

I’m stoked to personally welcome you to the DIY sales funnel website and in the next couple of minutes, you will learn exactly why I started this site and what’s in it for YOU.

Most importantly, you’re about to learn the EXACT funnel that changed my life forever because it has resulted in millions of dollars in income for me through my online business.

Ready to get into the good stuff?

Great!

In 2009 my wife and I co-founded a website in the spirituality of meditation space that we are still running to this day.

On February 25th, 2014 from a little beach house in Playa Pelada, Costa Rica I took a leap of faith and joined a small coaching program by Mike Dillard called LFP that was designed to help me build my first “self-liquidating funnel.”

The goal of this funnel was to open me up to the world of paid traffic through Facebook ads… Which I had never tried up until that point.

The theory was simple… Your Facebook ad promotes a free lead magnet through an opt-in page (we sometimes call these squeeze pages).

After the user subscribes, on the very next page you present them with a special offer to get one of your best products at a significant discount…

Generally 50% – 65% off…

The goal of this “one time offer” (we often abbreviate as OTO) was simply to “liquidate the cost” associated with the advertising, so you can cycle it back into more ads…

Hence the name… “Self-liquidating funnel”

If this sounds confusing, take a look at this image for a super-simple diagram.

Visual diagram that shows the structure of a self liquidating funnel

Now it took me over 6 months of testing offers, testing ads, measuring the responses, analyzing what was (and wasn’t working) before it really clicked.

To be 100% transparent, the total investment in ad spend, funnel tech, coaching was into the thousands…

But once it clicked…

It was like a magic switch had been flipped, the return on the time and money invested camp back 100x over and my life has never been the same.

But before we move on, it is VITALLY important you keep this one thing in mind…

The BIG KEY so far: The goal of this type of front-end funnel is NOT profit…

The goal of this funnel is to build your email list fast with minimal investment from you…

Once things started to click our list grew from 10k subscribers to 30k in just a couple months and then rocketed past 100k subscribers within the year.

Our income went from $4,000 per month to $12,000 per month and cruised past $30,000 per month and beyond.

This momentum allowed me to pay off my $50,000 in student loans in under 8 months… When I was barely making minimum payments just a few months earlier.

But this begs a very important question:

If the goal is not to profit from this funnel… And we re-invested all the revenue into more ads how did our income increase so rapidly?

I’m glad you asked…

This is where the concepts of funnel stacking and the lifetime value of your customers is paramount to your long-term success.

You see, we offer many different products and services to our email subscribers in the weeks, months and years to follow…

With our list sitting at over 100,000 active and engaged subscribers thanks to the self-liquidating funnel…

When we make an offer for a new product or even promoting an affiliate product, we can often see hundreds or even thousands of sales from just one or two emails.

This is where the old adage “the money is in the list” comes from and this is true as long as your list knows you, likes you and trusts you! 😉

So building a relationship and building trust through email marketing is the other side of the coin.

Experiencing such drastic growth in our income in such a condensed period of time blew my mind.

We literally went from being ramen-noodles poor with $50k in debt to unlocking complete freedom to earn millions from the beaches of the world…

So we traveled the world for the next 4 years straight… Avoiding winter like the plague while exploring the beaches of the world.

From Bali and Thailand to Australia and New Zealand… Central America to Europe…

We traveled and explored while we continued to stay focused on optimizing our funnels… Testing new ones… And continuing to give value and make offers via email.

Now, I’m here to help you build your dream life with the power of funnels, too!

Because this one funnel really exploded our growth and sent me on a self-study journey deep into the world of building and optimizing funnels…

Melanie working on her membership site from our beach house in MexicoFor example, our second most profitable funnel we built while living in a beach-house in Sayulita Mexico…

This was our first membership funnel and it still produces recurring income for us, month after month based on the work we did YEARS ago!

Ever since 2014 and dialing in those first successful funnels, we have been adding on one-click upsells, down sells, cross-sells and many other types of #funnelhacks that continue to grow our business exponentially.

Over the past few years, I’ve been speaking on stages at conferences all over the world, hosting private luxury masterminds with million-dollar entrepreneurs and coaching other digital marketers who are building audiences and businesses online too…

At this point in my career had a hand in optimizing and creating hundreds if not thousands of funnels which have created tens of millions of dollars in revenue through my video training, coaching, and funnels…

And this website right here is dedicated to delivering the most honest information about funnel tech, funnel software and funnel structures so you can make an informed decision about what is best for you.

Whether you want the budget DIY option or the ‘Best of the Best’ tools with all the bells and whistles…

I’m here to help you lay the proper foundation for YOUR unique business!

And to help you avoid the scammers that plague this world.

Because there is an underworld to this game of funnels…

Some of the funnel software vendors leverage aggressive affiliate marketing campaigns, extremely high affiliate payouts, even MLM based peer amid schemes to promote their software as “the one and only funnel tool”

The truth is there are many ways to build out a successful funnel and the actual tech you use is not as important as the offer and the message on your pages.

In fact, I know of several people who hand-code HTML pages and do just fine with the absolute bare minimum tech.

I’ve used just about every funnel software out there and they all have benefits and their own downsides.

And that’s what’s in it for you…

An honest review of the different components required with the goal being to help you dial in the right funnel software in the right funnel structure to scale your business fast.

Since I have multiple successful online businesses that have generated millions upon millions of dollars, I don’t need to “sell you a funnel tool” in order to afford the lifestyle I desire.

My goal is to help cut through the noise and all of the BS in this confusing world of digital marketing so you can make the right decisions for you and your business…

Thanks for this opportunity to be of service…

Miles “Funnel Hacker” Beckler